For brand holders within the automobile and aerospace sectors, navigating the complex world of online counterfeiters is vital to uncovering the intricate chains to not only disrupt but continually prevent such harmful operations from taking place. Today’s cyber-criminals are ever adapting to the preventative methods used by the industry, and hence the counterfeit market continues to grow as fake websites look more realistic and illegitimate offers are made more enticing.
As a result, brand owners need to invest in strategies that prioritize brand protection. Fake parts pose a serious safety threat – and can lead to major reputation issues. Unauthorized use of intellectual property will divert traffic from a brand and expose customers to counterfeit goods which are near impossible for the consumer to detect.
IFW has the technology and capability to preserve brand equity and customer loyalty by reducing the use of your brand that causes confusion and fraud. The IFW Brand Protection program reduces the amount of infringing advertisements by up to 80 per cent in the first six months of implementation. Additionally, IFW Global solutions include on-the-ground surveillance and tracking to uncover the physical whereabouts of production factories and call centers, where we can then coordinate with law enforcement to conduct raids, arrests and successful prosecutions.
IFW Global analyses infringements, tracks statistics and conducts online investigations to develop actionable intelligence on the ground. IFW has a proven track record in identifying wholesalers and shutting down their operations through raids and seizures which ultimately leads to arrests and prosecutions.
IFW services for the Automotive & Aerospace industry;